After founding Tone It Up, we couldn't find protein or bars that we trusted or could recommend to our community. So in 2010, we decided to create a line of nutrition products with simple and clean ingredients. Tone It Up is made for women–– it's light, dairy-free, non-GMO, and gluten-free. We never use sugar alcohols and we're always delicious. Now available at your local retailer. ♥ Dont forget to subscribe to our YouTube channel! ♥ Discover our nutrition line: https://my.toneitup.com/collections/all ♥ Subscribe to our app for more: https://my.toneitup.com/pages/tone-it... ♥ Tone It Up on INSTAGRAM: http://instagram.com/toneitup