We talk about the importance of creating a seamless and enjoyable shopping experience for customers. This includes features like autofill, Apple Pay integration, and a user-friendly interface that makes the process feel therapeutic rather than stressful. The goal is to make it easy for people to give you their money without second-guessing their purchases. #EasyShoppingExperience #SeamlessCheckout #PaymentAutofill #UserInterface #ShoppingTherapy