We discuss the dual nature of social media, with both positive and negative impacts. On the positive side, social media allows us to connect with and market to people we may not have access to otherwise. However, the lack of privacy and the exposure of children to adult content are major concerns. We explore ways to empower the good aspects of social media and mitigate the harmful effects. #SocialMedia #GoodAndBad #Empowerment #PrivacyConcerns #ChildrenExposure #AccessAndMarketing